When you’re building an app or web platform, a smooth user experience (UX) and an intuitive user interface (UI) are critical. Great UX/UI design not only boosts usability but can also determine your product’s success. One of the first questions startup founders, CEOs, and product managers ask is: How much does UX/UI design cost?
The answer? It depends. But for sure a bad UX or leaving it to the hands of not specialized professional, will for sure cost more than hiring a UX/UI Designer.
UX/UI design costs depend on several factors such as project complexity, designer expertise, and the mode of collaboration (freelance, agency, or in-house team). This guide breaks down the key pricing factors, typical cost ranges, and how to choose the right UX design solution for your product.
Factors That Influence the Cost of UX/UI Design
1. Project Complexity
- Simple Apps (e.g., MVPs, simple mobile Apps) → €2,000 – €5,000
- Advanced Apps (e.g., dashboards, SaaS platforms, marketplaces) → €5,000 – €20,000
- Complex Products (e.g., complex B2B enterprise software, ERPs, CRMs) → €25,000+
2. Type of Service
- UX Audit and Quick Wins – Identify and fix usability issues in existing products.
- Full UX/UI Design – Comprehensive design from research to final UI.
- On-Demand UX Consulting – Flexible support for ongoing improvements.
3. Mode of Collaboration
- Freelance UX/UI Designers → €50-€150/hour or €2.000-€20.000 per project.
- UX/UI Design Agencies → €15.000 – €100.000+ per project.
- In-House UX/UI Teams → Long-term investment with salaries, tools, and benefits.
Did you know?
According to Forbes, every 1 $ invested into UX results in a return of 100 $.
It’s a 10.000 % ROI
Forbes – Research by Forrester 2020
How to Choose the Right UX/UI Design Solution for Your Product
Choosing the right service depends on your needs, budget, and timeline. Here’s a breakdown of different service options and when to consider them:1. Quick-Win UX Audit (for fast improvements)
If you already have a product but feel like something is off—low conversions, high drop-off rates, frustrated users—a UX audit helps identify and fix the biggest usability issues quickly.
- Best for: Startups and product teams that need fast, actionable UX fixes.
- Cost: Starts at € 499
2. Full UX/UI Design (for new projects or redesign)
- Best for: Startups and businesses launching a new app or major redesign.
- Cost: Typically between € 2.000– € 20,000.
3. Expert on Demand (for ongoing UX support)
- Best for: Teams that need expert input on UX strategy, design reviews, or specific problem-solving.
- Cost: € 50 – 100 per hour.
How to Choose the Right UX/UI Design Partner
- Need fast improvements? A UX audit is a cost-effective way to get actionable fixes.
- Building from scratch? Investing in full UX/UI design ensures a strong foundation.
- Need flexible support? An expert on demand can help when needed without long-term commitment.
Let’s Talk About Your UX/UI Needs
If you’re looking for a UX/UI expert who understands your business goals and can help you deliver a seamless, high-converting experience, let’s chat. Whether you need a quick audit, full design, or on-demand consulting, I can help you get the best UX/UI for your product. Contact me today to discuss your project!Bring top level UX to your product.
To ensure that every project has all the attention it deserves, I work with only a few projects at a time. Get in touch now to schedule a call.
